Academics

The M.S. in Business Analytics program is designed to put students at the intersection of business and analytics by teaching both essential and emerging analytics techniques as well as crucial business fundamentals. The applied, project-based learning enables students to work within real-world scenarios and data and learn how to communicate insights.

How will you learn?

Applied, project-based learning — often in teams

What will you learn?

Technical business analytics & executive presentation skills

Who teaches the program?

World-class faculty from Darden and McIntire

Meet the Faculty

Professor Casey Lichtendahl is the co-academic director of the MSBA Program and teaches Quantitative Analysis courses in Darden’s MBA and executive education programs. His research focuses on eliciting, evaluating, and combining probability forecasts and modeling consumption preferences. His work has appeared in leading academic journals such as Management Science and Operations Research. He serves as an associate editor for Management Science and Decision Analysis.

During 2019-2020, Lichtendahl was on leave at Google in Sunnyvale, CA, working as a data scientist and visiting researcher on the Operations Data Science team. While at Google, he worked on improving the company’s time series forecasting models, including those used to plan capacity in data centers around the globe.

Several of his research papers received publication awards from the Institute for Management Science and Operations Research. Lichtendahl was nominated for Darden’s Outstanding Faculty Award in 2009, 2010, 2011, and 2012. In 2009, he received the University of Virginia’s Mead-Colley Award.

Associate Professor Elena Loutskina teaches in Darden’s Finance area, where her research focuses on management of financial intermediaries. Her papers have addressed consumer finance, mortgage markets, small business lending, and regulation of financial intermediaries. Her work has been published in top finance journals, including Journal of Finance; Review of Financial Studies; and Journal of Financial Economics.

She has been invited to present her research at the Federal Reserve Bank, International Monetary Fund, and European Central Bank, among others. She was a visiting scholar at the Federal Reserve Bank of Cleveland, ECB, and Office of Financial Research. Her research has been cited in the Financial Times, and received Best Paper Awards and a number of grants.

Loutskina has received faculty teaching awards and has been recognized for her teaching accomplishments. Before joining Darden, Loutskina taught at Boston College’s Carroll School of Management, where she received the Donald J. White Teaching Excellence Award.

Professor James Maxham teaches Customer Analytics & Brand Strategy and global immersion courses exploring business, economics, and culture in China and Southeast Asia. His research examines quantitative consumer models that help marketing scholars and retail managers better understand customer loyalty trends. Recent work investigates how human resource management practices, service policies, product return policies, retail concept extensions, and loyalty card programs influence customer attitudes, shopping behaviors, and store performance.

Maxham is a member of the American Statistical Association, Institute for Operations Research and the Management Sciences (INFORMS), and American Marketing Association. His research has appeared in Marketing Science; Journal of Marketing; Journal of Marketing Research; Journal of Applied Psychology; and Journal of Retailing, among others. He has served on the editorial review board of Journal of Marketing, and serves on the editorial review boards of Journal of Retailing and Journal of Service Research.

He was previously employed by the NCR Corporation and Russell Stover Candies.

Professor Kerrie Carfagno teaches management communication at the McIntire School, with an emphasis on communication strategy, business writing, public speaking, and communication skills in relation to leadership, ethics, and corporate social responsibility. She is particularly interested in studying the impact of social media and other technologies on crisis communications and leadership, which is the focus of her research and the subject of her most recent national and international academic presentations.

Before joining McIntire, Carfagno taught business and communications courses at John Carroll University, the University of Alberta, and Penn State University. Carfagno’s professional experience includes more than a decade of management and leadership roles in the telecommunications industry—mostly in startup entrepreneurial environments.

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