Rick Netemeyer

McIntire Professor Rick Netemeyer
Ralph A. Beeton Professor of Free Enterprise, McIntire School of Commerce

Education: Ph.D., Marketing, University of South Carolina; M.B.A., Southern Illinois University at Edwardsville; B.S., Recreation, Southern Illinois University at Edwardsville

Areas of Expertise: Marketing, survey research methods, consumer behavior, measurement and metrics, public policy and social issues

Professor Netemeyer is the Ralph A. Beeton Professor of Free Enterprise at the McIntire School of Commerce. He received his Ph.D. in Business Administration with a specialization in Marketing from the University of South Carolina in 1986. Professor Netemeyer’s substantive research interests include consumer and organizational behavior, public policy and social issues, health/maladaptive behaviors, and customer attitudes and beliefs as they relate to a firm’s financial outcomes. He is currently researching topics relating to financial literacy and smoking cessation. His methodological expertise includes structural equation modeling, hierarchical linear modeling, measurement and psychometrics, and survey research methodologies. His research has appeared in Journal of Consumer Research; Journal of Marketing Research; Journal of Marketing; Journal of Applied Psychology; OBHDP; Marketing Science; American Journal of Public Health; American Journal of Psychiatry; and others. He is a co-author of two textbooks pertaining to measurement and psychometrics, and is a member of the editorial review boards of Journal of Consumer Research; Journal of Marketing; and Journal of Public Policy & Marketing.