Education: B.E., Computer Science, University of Madras, India; Ph.D., Marketing, University of Houston
Areas of Expertise: Customer relationship management, marketing metrics, marketing analytics
Professor of Business Administration Rajkumar Venkatesan teaches Marketing Technology Products, Marketing Strategy, and Marketing Analytics at Darden. Venkatesan's research focuses on analytics as it relates to marketing return on investment, customer lifetime value, mobile marketing, and the global political economy. His research has appeared in several journals including The Review of Economics and Statistics, Journal of Marketing, Journal of Marketing Research, Marketing Science and the Harvard Business Review. He is also a co-author of the book "Cutting Edge Marketing Analytics."
Many of his research publications have been recognized with prestigious awards, such as the Don Lehmann Award for the best dissertation-based article, the MSI Alden G. Clayton and the ISBM Outstanding Dissertation Proposal Awards, and the ISBM award for long term contributions to business to business marketing. He was selected as one of the top 20 rising young scholars in marketing by the Marketing Science Institute, one of the top 40 professors under 40 by the Poets and Quants magazine, and recognized among the top five percent of marketing strategy scholars by the Journal of Marketing Education.
Venkatesan has consulted with firms in the technology, retailing, media, industrial goods, and pharmaceutical industries. He has developed custom executive education programs or data analytics software for Capital One, Explore Learning, General Electric, General Dynamics, HBO, IBM, Johnson and Johnson, MAS Holdings, Pitney Bowes, Porsche MHP, Rosetta Stone, SAP, and Teradata. For his work with IBM, he was recognized as one of the finalists for the Informs Practice Prize Competition.