Module 3: Innovative Solutions for Employee Retention at Hilton

By Justin Ryan (M.S. in Business Analytics ’24)

In Module 3, our team embarked on the challenging yet rewarding task of identifying the key factors that influence employee retention at Hilton, based on its employee survey data. Throughout this module, we were fortunate to receive expert guidance from our professors, who adeptly navigated us through each phase of our project. The remarkable synergy among our classes and each course not only complemented the others but also provided critical insights and tools that played a crucial role in the formulation of our proposals. This collaborative endeavor culminated in a comprehensive set of strategies that we had the opportunity to present to Hilton at the conclusion of the module.

Targeting the Luxury Segment for Impact

Our team decided to zero in on the luxury segment of hotels, recognizing that understanding and improving employee retention within this particular niche could yield significant advantages for Hilton, especially as the company seeks to expand its presence in this area. Aware of the distinct challenges and opportunities that the luxury hospitality market presents, we committed ourselves to developing innovative solutions. Our aim was to address the pressing issue of employee turnover and, in doing so, nurture a more engaged and committed workforce at the level of individual properties, using the data provided to inform our strategies.

An Impactful Learning Journey

The project in Module 3 was extremely rewarding. Working with Hilton’s data provided us with a profound insight into how potent data can be when paired with the necessary skills to extract meaningful insights. It was illuminating to see the direct application of the skills acquired throughout the MSBA program, showcasing how these competencies can be leveraged to drive improvements within the corporations or firms where we will work, both now and in the future. This experience not only underscored the value of our learning journey but also highlighted the tangible impact we can have on industry leaders like Hilton through thoughtful analysis and strategic thinking.

Explore the Module 3 curriculum – Predictive Analytics and Machine Learning: Driving Agility Through Corporate Foresight and register for an upcoming event to learn more about the UVA M.S. in Business Analytics Program.